System Cleaners streamlines its sales pipeline with iGlobe CRM and Microsoft 365

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System Cleaners serves customers spanning breweries, beverage makers, poultry, meat, fish, and dairy. The company, based in Aalborg, Denmark, increases food safety and hygiene through cleaning, ensuring consistent product quality for such global brands as Heineken, PepsiCo, Coca-Cola, Danish Crown, and Brazil Food SA.

System Cleaners needed a CRM system that could create full transparency of all customer data and provide a real-time view of its pipeline and many customer journeys. After much research, the CEO of System Cleaners, Peter Freiesleben, chose iGlobe CRM, with the convenience of a full integration into Microsoft 365 being the foremost selling point.

iGlobe ApS, based in Frederiksberg, Denmark, aims to make CRM easy to learn, simple to implement, and affordable with its plug-and-play app. iGlobe CRM uses a subscription-based licensing model that includes a suite of add-ins for SharePoint, Outlook, Teams, and Planner. Customers also get eight standard Power BI reports with the CRM license.

A seamless digital workflow creates transparency and insights

With iGlobe CRM, the sales management team at System Cleaners just need to log on to Microsoft 365 in the morning to access all the latest information regarding their distributors' new leads and customers, including tasks in Planner, important mail correspondence, and quote statuses.

“iGlobe CRM helps us to keep updated on the business and have a clear view of our distributors’ sales targets and the health of our pipeline,” Freiesleben said. “The platform’s seamless integration with Microsoft products, such as Dynamics 365, SharePoint, Outlook, Planner, Teams, and Power BI, has been crucial for our business’s continued success in 2020. Especially since the coronavirus pandemic has eliminated some of our traveling – and thereby our continuous follow-up meetings with our distributors – Microsoft Teams has been essential for us to keep aligned and in continuous dialogue with our distributers and customers.”

For several years, System Cleaners has been on a journey to digitize. 

"We want to digitize all relevant parts of the business to ensure that our customers always have the latest product knowledge and are followed up with proactively,” Freiesleben said. “Our motto is 'Sell with ease.’ iGlobe and Microsoft 365 help us be on top of our game securing a more transparent communication with our distributors.

“By using iGlobe’s solution on Azure, our quotes are coming from Dynamics and DynamicWeb quote platform into iGlobe CRM, thereby providing one point of access for all quotes. This seamless integration makes it easier for the sales management team to assist the 2,500 front-end engineers, service technicians, and sales reps following up on all leads and closing deals faster.”

Supporting the business and closing deals

The sales management team in Denmark supports the global distributors with handling quotes, understanding customers' needs, and executing lead generation and go-to-market strategies.

“Power BI secures an easy visual overview of our business insights, and together with the insights from Dynamics, our sales management team can fully support our distributers and help close their deals faster and more effectively,” Freiesleben said. “In my many years of working with digital solutions, I have never had such an easy implementation process as with iGlobe CRM. That is in large part due to Microsoft Teams as well as the efficient support received from the iGlobe CRM team. Alon Ekelund, CEO of iGlobe, has been a tremendous sparring partner in setting up iGlobe CRM and the other valuable iGlobe applications that utilize Microsoft 365. Alon really understands our business setup and how to best support our digitization journey. In the end, it is all about people and how to best create strong relations through close cooperation, transparency, and communication.”

Ekelund said, “I am proud to be a part of System Cleaners’ digital transformation journey. It is great to see how the right technology using Microsoft Teams, Power BI, and SharePoint together with iGlobe’s apps empowers people to achieve more, resulting in improved business performance.”