La Pontezuela launches transformation of olive oil business in two hours with Tipsa OliTEC suite for Microsoft Dynamics 365 Business Central

Based in Toledo, Spain, La Pontezuela is a family business dedicated to the production and sale of premium-quality, award-winning extra virgin olive oil. La Pontezuela knew the value of managing business processes with Microsoft Dynamics 365 Business Central and wanted to understand how to optimize operations by building on Microsoft technologies. But the board of directors wasn’t sure where to begin. The company required an end-to-end business solution capable of transforming interoperability across departments and with stakeholders, while also providing analysis for global business insights.

La Pontezuela engaged Tipsa S.L, which has worked with businesses in the food and beverage sector since 1994. What began as a two-hour online engagement turned into an end-to-end project that modernized finance, operations, sales, analysis, and marketing capabilities.

Tipsa helps small and medium-sized businesses integrate their processes and optimize their daily operations by promoting collaborative work, mobility, and efficient data analysis. More than 400 companies use its solutions to manage every step of production, from sourcing raw agricultural products to distribution and financial reporting. Working closely with clients to speed cloud adoption and digital transformation, Tipsa draws on its understanding of organizations’ pains and business ambitions.

Through the free, online OliTEC – Edible Oil: 2-Hour Assessment, La Pontezuela explored Tipsa’s suite of apps that are certified through Microsoft AppSource and purpose-built to manage an olive oil company’s daily operations, whether on the farm, during harvest, or for bulk lab test analysis, traceability and official reporting.

“The OliTEC - Edible Oil: 2-Hour Assessment consulting service enabled us to explore the value of a set of specific business applications tailored to our core processes,” said Juan Manuel Rodríguez Bautista, Chief Financial Officer, La Pontezuela.

Tipsa deployed a set of apps from its OliTEC portfolio, including apps for farm and harvest management, bulk items management, lab testing, and regional reporting. The implementation included highly customized dashboards built on Microsoft Power BI, offering timely data about specific financial, purchase, production, and sales key performance indicators.

The new ERP system connects with a customized e-commerce platform and third-party CRM systems, providing a streamlined web experience for customers. Now, the sales and marketing teams can quickly manage orders by synchronizing customers, items, prices, discounts, and stock with Dynamics 365 Business Central, while also executing marketing initiatives based on specific audiences and buyer personas.

“Tipsa’s staff focused on our current pains and suggested future scenarios that would expand our new solution ecosystem’s scope according to our potential future business needs,” Rodríguez Bautista said.

With the new platform, La Pontezuela can promote special products and leisure activities related to olive oil tourism, tastings, and the award-winning La Pontezuela Olive Grove and Olive Oil Interpretation Center.

“At La Pontezuela, we seek excellence and quality from our centuries-old olive tree farms through the production of our extra virgin olive oil. We aimed to transfer this commitment with excellence to our internal management processes. We did not hesitate to explore the business applications ecosystem built on Dynamics 365 Business Central under the OliTEC brand, offered by Tipsa. They streamlined all our financial, supply chain, and production processes, from the field to the final packaging. Furthermore, the close integration with Power BI has moved us a step ahead of our internal data analysis. Now we are able to drive our business decisions in a faster and more optimal way,” Rodríguez Bautista said.

Tipsa and Microsoft helped La Pontezuela gain an enterprise business solution that successfully integrates finance, supply chain, manufacturing, quality, service management, reporting, and other crucial daily operations in a single and comprehensive way. The project optimizes La Pontezuela’s IT investments on cloud technologies and builds a secure and modern workplace that serves customers, suppliers, and visitors, while increasing efficiency and collaboration.