Managing a channel-less go-to-market strategy is the customer expectation, but it can be an operational nightmare to execute. With Sitecore, brands get intelligent content orchestration that enables the design, development, and delivery of content that converts across any channel. The powerful combination of Sitecore XM Cloud’s modern CMS, Sitecore Content Hub’s powerful Digital Asset Management (DAM), and Sitecore OrderCloud’s headless eCommerce engine enables brands to optimize content velocity, orchestrate their digital experiences, and monetize everything, everywhere.
“The Sitecore content-to-commerce portfolio is all native to Microsoft Azure, and it leverages the platform’s scalable storage, automation, and application deployment capabilities.”
Owen Taraniuk, Senior Vice President of Global Ecosystem, Sitecore
Content is still king
Today, the content experience is the customer experience. Consequently, brands have produced an explosion of content to deliver on this experience expectation.
And the expectation is that content shows up everywhere. Customers now expect brands to deliver personalized, channel-less experiences that go beyond the omnichannel expectations of the past. A channel-less digital strategy dismisses the concept of channels entirely to make customer experience even more seamless, no matter how they’re interacting with a brand – website, mobile, social media, messaging apps, in-store, vending machines, and more.
But managing a channel-less go-to-market strategy can be an operational nightmare.
- Commercial pressure: Brands know that content is crucial to drive differentiation and growth, and the pressure is rising to deliver.
- Siloed and disconnected content and data: Assets are decentralized and disorganized, making discovery and usability a risk to brand control.
- Disconnected strategies and consistency: As the numbers of channels and touchpoints keep increasing, it’s a struggle to maintain consistency and brand integrity. Business units maintain disparate go-to-market strategies, creating even more chaos.
- Content velocity: It often takes too long to create a new piece of content due to inefficient and repetitive workflows.
- Lack of conversions: Lack of control leads to lower engagement and conversions as personalization slows and the customers aren’t interested in transacting.
With this in mind, Sitecore offers brands the ability to take back control of content and modernize their experiences, creating engaging digital experiences and opportunities for ecommerce across any touchpoint.
Intelligent content orchestration is the secret sauce to power commerce everywhere
Sitecore offers an ecosystem of diverse solutions designed to enable retail customers to orchestrate their content intelligently so that they can power commerce everywhere. The Sitecore content-to-commerce portfolio was built on Microsoft Azure from day one, leveraging the cloud platform’s ecosystem of scalable storage, automation, and application deployment across the globe.
Sitecore XM Cloud is an enterprise-ready CMS that offers marketers and developers alike the ability to quickly create, build, and deliver personalized digital experiences that exceed the demands and expectations of today’s customers.
Sitecore Content Hub helps brands centralize all their digital assets and deliver them to any customer touchpoint through an automated Digital Asset Management (DAM) solution. Content Hub’s bespoke flexibility dials into brands’ specific content modeling and commercial needs, removing the need to change or compromise operations. Plus, brands gain complete flexibility with integrations that allow them to connect any content source to store, manage, and enrich assets before deploying and delivering them across any destination.
“The Sitecore content-to-commerce portfolio is all native to Microsoft Azure,” says Owen Taraniuk, senior vice president of global ecosystem at Sitecore. “And it leverages the platform’s scalable storage, automation, and application deployment capabilities.”
Sitecore OrderCloud’s API-first, headless architecture makes it easy to maintain a streamlined content-to-commerce operational experience, monetize any moment, and deliver commerce experiences to customers in the personalized, channel-less fashion they expect. “This really meets the evolving market demands of retail clients,” adds Taraniuk.
Sitecore OrderCloud was built to help customers go to market across any channel or device, meeting the consumers where they are, and anticipating where they will be tomorrow.
With Sitecore, brands can optimize their content velocity, orchestrate all their digital experiences in one place, and monetize everything, everywhere.
- Centralized content and catalog management across all brands, business units, product sets and more.
- Streamlined distribution of content across channels and markets.
- Newfound operational flexibility and efficiency, in creation, management and delivery of expansive content catalogs across any channel or touchpoint.
- Smarter personalization, as the right content can more easily be delivered to the right channel at the right time.
- Unified commerce, simplifying and consolidating customer interactions across any go-to-market strategy or channel (B2C, D2C, B2B, marketplace), all-in-one experience.
“The combination of Sitecore’s content and commerce platforms with the speed, scalability, and AI capabilities of Microsoft Azure is empowering brands to create truly frictionless, data-driven customer experiences that were not previously possible,” says Taraniuk. “Content Hub and OrderCloud’s scalable infrastructure supports brands as they grow and evolve. And their headless architecture makes channel-less content-to-commerce delivery a reality.”
Where strategy meets solution
“Sitecore and Microsoft have a partnership that spans over 20 years,” shares Taraniuk. “We've constantly worked together to integrate the best of what Microsoft has technology-wise into the platforms that we offer.”
The alliance between Sitecore and Microsoft enables brands to compose end-to-end experience solutions that uniquely meet their specific needs and strategies. Every element is designed to work together, saving time and costs, and making it seamless to integrate additional solutions to the customer-facing MarTech stack. Azure brings exceptional speed, resilience, and agility, empowering Sitecore and retail customers to securely deliver the best digital and commerce experiences available.
“The Microsoft Commercial Marketplace has provided customers another option for purchasing our software,” says Taraniuk. “We’re able to offer long-term SaaS solutions, private offers, and to co-sell with Microsoft to its extensive customer base. It’s hard to match that kind of opportunity and reach.”
Faster innovation, better operations
What’s next for Sitecore and Microsoft? More AI, of course.
“Combining Sitecore XM Cloud, Sitecore OrderCloud’s headless commerce engine, and Sitecore Content Hub DAM with Microsoft Azure AI will unleash next-level generative AI-powered capabilities,” says Taraniuk. “This will encourage faster innovation and drive intelligent operations.”
Together, Microsoft and Sitecore are dedicated to delivering AI-powered enhancements that will lead to:
- Improved consumer engagement: By automating asset creation for advertising and campaigns, innovating with smart, user-generated content, and managing brand presence and representation across channels.
- Intelligent marketing and store operations: By improving customer experience through more in-depth analysis of customer calls and complaints via automated summaries, and by enhancing employee experience by automating report generation and workforce scheduling for store managers, for example.
- Streamlined back-office management: By improving response time and accuracy of internal communications, IT and HR helpdesk tickets, and/or procurement matters.
- Automated innovation: Automating everything from product descriptions to marketing emails to onboarding training and enablement of employees.
With Sitecore and Microsoft, retailers can take advantage of these cutting-edge innovations, anticipate consumer behavior, and optimize their channels and operations to meet the market realities of tomorrow.
“Sitecore and Microsoft have a partnership that spans over 20 years. We've constantly worked together to integrate the best of what Microsoft has technology-wise into the platforms that we offer.”
Owen Taraniuk, Senior Vice President of Global Ecosystem, Sitecore
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